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Text File | 1988-03-08 | 12.9 KB | 250 lines | [TEXT/MSWD] |
- AppleCD SC
-
- The AppleCD SC is Apple's first CD-ROM drive and optical media product. This
- product lets Macintosh and Apple II users retrieve information from digitally
- recorded CD-ROM discs.
-
- From one 4.72" (12 cm.) CD-ROM disc, users have access to up to 550 MB of text,
- graphics, images and audio -- the equivalent of 700 floppy disks or 270,000
- pages of typewritten text! Plus, this new drive has built-in audio CD
- capabilites.
-
- The AppleCD SC is a stand alone external drive styled much like Apple's SCSI
- hard disks. It has a front-loading slot that enables the user to stack the
- drive on or under the CPU.
-
- The AppleCD SC features include:
-
- -- Support for Macintosh and Apple II operating systems. Apple II users
- must first install the new SCSI card, Revision C.
-
- -- Support for the High Sierra operating system via a software upgrade
- available this summer.
-
- -- 64 K RAM buffer for improved performance with the Apple II CPU.
-
- -- Universal power supply ensuring compatibility with worldwide electric
- standards.
-
- -- CD Caddy that encloses the disc in a protective case.
-
- -- Headphone jack which provides convenient and private access to audio
- information.
-
- -- RCA jacks -- two audio connectors for an external amplifier and speakers
- which enables the drive to produce stereophonic sound.
-
- The AppleCD SC and the AppleCD SC Caddy will ship in May 1988. The AppleCD SC
- Caddies are also available in boxes of five.
-
- Some of the third-party CD-ROM titles for Macintosh and Apple II computers
- currently available are:
-
- -- Kwikee INHOUSE PAL by Multi-Ad Services Inc. -- a library of
- encapsulated PostScript art. For information call 309-692-1530.
-
- -- Medline Data Base by Aries Systems Inc. -- a collection of abstracts
- from the National Library of Medicine which includes the contents of
- three years of back issues of medical journals. For more information
- call 617-689-9334.
-
- -- RealScan Real Estate Market Information System by LaserScan Systems,
- Inc. detailed public information on every piece of real estate in
- Broward County, Florida. For more information on other similar systems,
- call 305-595-3640.
-
- -- Available this fall for the Apple IIGS and the Macintosh is the Visual
- Dictionary by Facts on File, Inc. It contains audio and graphic
- representations of dictionary entries and pronounces words in both
- French and English.
-
- AppleCD SC (M2700)
- AppleCD SC Caddy (M2705)
-
- Optical Storage with CD-ROM Drive
-
- Seattle, Washington. March 1, 1988. Apple Computer, Inc. today embraced
- optical storage technology by announcing AppleCD SC(TM), a compact disk,
- read-only memory (CD-ROM) drive to be with individual Macintosh(R) and
- Apple(R) II computers or shared by users connected to the AppleShare File
- Server.
-
- Apple announced the drive today at the opening of the Microsoft CD-ROM
- Conference, a gathering of existing and potential publishers of CD-ROM discs
- and others interested in the emerging CD-ROM industry.
-
- In addition to being one of the first personal computer manufacturers to
- make a CD-ROM drive available through retail stores, Apple also is launching
- extensive efforts aimed at the third party development community to stimulate a
- wide array of CD-ROM discs.
-
- CD-ROMs can store the resources of a small library--providing users
- access to vast quantities of pre-recorded information--including text,
- digitized images and sounds such as voice and music. A single 12-centimeter
- disk holds as much as 700 (800 kilobyte) Macintosh floppy diskettes--well over
- 550 megabytes, or about 270,000 pages of typewritten text.
-
- To date, publishers have used the extraordinary capacity of CD-ROMs
- primarily for text and number-oriented reference materials such as
- encyclopedias, catalogs and specialized databases of medical, legal and
- financial information. These products have been available largely through
- value-added resellers that serve specific vertical markets. By making a CD-ROM
- drive readily available through retail and other sales channels, and by
- providing extensive support for developers, Apple expects to
- stimulate development of a much wider variety of CD-ROM products that take
- advantage of the graphics and sound capabilities of its Macintosh and Apple
- IIGS(R) computers and can be used as well with the Apple II.
-
- "CD-ROM is a logical extension of Apple's unique computing platform,"
- said Jean-Louis Gassee, senior vice president of research and development.
- "One by one we have added capabilities that help people deal meaningfully with
- information: copy-and-paste simplicity, graphics, sound, processing power,
- systems integration and finally, in HyperCard(TM), a radically different way of
- organizing and navigating through information. CD-ROM complements all of
- Apple's other strengths by providing a cost-effective and convenient delivery
- system for vast amounts and varieties of information. It's reasonable to
- expect that publishers will use the tools we've provided to build a completely
- new genre of information retrieval products.
-
- "The arrival of an Apple CD-ROM drive is significant in other respects,
- too," Gassee continued. "An installed base the size of Apple's gives
- publishers the pool of potential customers they've been waiting for, while its
- retail, education and corporate sales channels provide an efficient way to get
- products to those customers."
-
- CD-ROM applications in many markets
-
- "We already are seeing exciting examples of the rich learning
- environments that can be created with CD-ROM databases that incorporate text,
- images and sound," Gassee said, referring to several projects underway at
- major U.S. universities that bring together instructional curricula with
- research materials. For example, Boston University and Harvard University are
- collaborating on the "Perseus Project," which is integrating more than 100
- megabytes of text with 10,000 images that pertain to the history, political
- science, languages, art and philosophy of ancient and classical Greece.
- University of Southern California's "Project Jefferson," which combines online
- retrieval, hypermedia and curriculum development within an integrated software
- package based on the U.S. Constitution, and Brown University's "Intermedia"
- project, a multiuser workstation environment for scholars and researchers, are
- two other examples of sophisticated information retrieval systems that utilize
- CD-ROMs. Educators of younger students also are using encyclopedia and other
- reference works on CD-ROM as well as developing multimedia databases.
-
- Currently available discs, for the AppleCD SC, outside of education, are
- designed for specific professions. These include "Kwikee INHOUSE," a graphics
- service for advertising layouts (Multi-Ad Services, Peoria, IL); a medical
- database, "MEDLINE(TM) Knowledge Finder(TM)," (Aries Systems Corporation, North
- Andover, MA); "Real-Scan(TM)" real estate management system (LaserScan Systems,
- Miami, FL); and "Books in Print Plus" (Bowker Electronic Publishing, New York),
- which is used in libraries as well as bookstores.
-
- The legal and healthcare markets are especially well-suited for CD-ROMs.
- Their reference materials often are published without cumulative indices, which
- makes manual data searches very cumbersome. Relational databases published on
- CD-ROM discs would provide many of the benefits of on-line information services,
- such as enabling users to search by key words, without costly communications
- charges.
-
- Apple also expects corporations to become significant users of CD-ROMs
- for in-house publishing of manuals, catalogs and corporate databases; to
- distribute reference materials (such as parts lists in the automotive industry)
- and "boilerplate" documents (in insurance, for example); and courseware and
- tutorials in industrial training applications. Federal, state and local
- governments also could use CD-ROMs for storing and copying forms on demand, for
- easy access to government policies and regulations, to store training manuals
- and to distribute materials that are frequently quoted or incorporated into
- documents, such as military parts specifications, building codes, health and
- safety ordinances, etc.
-
- CD-ROM titles for consumers are likely to serve home educational needs
- (encyclopedias, atlases and other reference books), sound studios and musicians
- (sound and special effects libraries for creating synthesized music, for
- example) or work at home (word processing software and writers reference tools,
- for example).
-
- Apple facilitating CD-ROM publishing
-
- To expedite development of CD-ROM titles in all of these markets, Apple
- has designed its drive to be compatible with the International Standards
- Organization's standard file format commonly known as "High Sierra." While
- Macintosh and Apple II file support will be available when drives are first
- shipped to customers, ISO/High Sierra support will become available in early
- summer. Customers who purchase drives before this time will receive a software
- upgrade free of charge.
-
- In addition, Apple is providing extensive support to potential
- publishers. Some 500 developers are scheduled to attend an Apple CD-ROM
- Development Conference that is being held here on March 4 in conjunction with
- the Microsoft conference. Speakers representing Apple and current CD-ROM
- publishers will discuss topics such as hardware and software tools, data
- preparation and designing the human interface.
-
- Apple also plans to support developers by offering a starter kit that
- will give them a cost-effective way of quickly developing prototye CD-ROM
- discs. Specific elements of the starter kit --to hardware, software and
- coupons for converting hard disk data to a CD-ROM disc--will be announced to
- developers before the AppleCD SC ships in mid-May.
-
- At the conference and as an on-going service to interested developers,
- Apple will demonstrate how its HyperCard software can be used as part of
- Macintosh CD-ROM disc. HyperCard lets users easily navigate through large
- quantities of data by association and context, rather than simply by
- hierarchical indexes. HyperCard provides developers with alternative to
- programming with the Macintosh interface. And just as the Macintosh
- development environment provides a consistent graphic interface with icons and
- windows, HyperCard provides consistent elements such as cards, buttons and
- stacks that can be used across applications. Users do not have to learn new
- command schemes with each new disk they acquire.
-
- HyperCard also is an open-ended development environment that can be
- customized for particular projects. For example, teams on both the Perseus and
- Jefferson projects have used the extension capabilities of HyperCard, adding
- functions which are important for searching very large relational databases.
- Apple's technical staff will work closely with publishers in augmenting
- HyperCard functions.
-
- AppleCD SC is fast and versatile
-
- The AppleCD SC drive, which will be available in the United States in the
- beginning of May for a suggested retail price of $1,199 (U.S.), features a
- 64-Kilobyte (K) memory buffer and Small Computer Systems Interface (SCSI) that
- enable it to transfer data more quickly, and an audio chip set and "desk
- accessory" software that let it play audio CD tracks on CD-ROM as well as
- commercial audio compact discs. The drive includes a headphone jack, two RCA
- audio jacks for external speakers and amplifiers and a universal power supply
- that makes it compatible with electrical standards around the world. By
- early fall, Apple will ship the AppleCD SC in six language versions-- Kanji
- (Japan), British, French Canadian, German, French, Dutch, Swedish and Italian.
-
- Discs are loaded in the AppleCD SC drive through a slot on the front of
- the drive. Prior to loading, discs are placed in an Apple CD Caddy--a sturdy
- plastic case that protects the disc and offers convenient storage for the user.
- The CD caddy will be available in five pack bundles. Front access allows the
- drive to be stored above or below the computer without taking up additional desk
- space. The AppleCD SC has the same "footprint" as Apple's other SCSI storage
- products, which lets it be easily stacked with those devices.
-
- The AppleCD SC plugs directly into the SCSI port of Macintosh Plus, SE
- and II computers. With Apple IIe and IIGS, an upgraded version of the Apple
- SCSI Card (Rev. C), is available today for a suggested retail price of $299 is
- required. The drive can be daisy-chained to as many as six other SCSI
- peripherals.
-
- In addition, both Macintosh and Apple II users can share information and
- lower the cost of the AppleCD SC per user by connecting to an AppleShare File
- Server (version 2.0). Plans to for A/UX, Apple's implementation of the UNIX
- operating system for the Macintosh II, to support the AppleCD SC also are
- underway.
-
- The drive comes with an accessory kit that contains an Apple CD Caddy,
- software drivers, Apple CD Remote Desk Accessory software--which controls
- functions needed to play audio CDs; and an owner's manual.
-
- Apple, the Apple logo, AppleShare, Apple IIGS and Macintosh are registered
- trademarks of Apple Computer, Inc.
- AppleCD SC and HyperCard are trademarks of Apple Computer, Inc.
-
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